Meat Eaters Ate 216 Million Vegan Burgers So Far This year
New research shows that meat-eaters ate 216 million vegan burgers this year, representing 95 percent of all orders.
Two-hundred twenty-eight million burgers were ordered at fast food restaurants, up 10 percent from last year, according to market researcher NPD Group, beef burgers are still the most popular order, but growth is flat. Eighteen percent of adults say they are trying to eat more plant-based food while 60 percent noted that they want to eat more protein.
The rising popularity of plant-based burgers is attributed to increased availability at fast food chains such as Burger King, White Castle, and Carl’s Jr. White Castle launched the Impossible Burger last summer while meat-free Whoppers will be on Burger King menus nationwide by the end of the year. Carl’s Jr. launched the Beyond Burger earlier this year.